Archetype 01Look sideways
The signal thief
Finds the overlooked tension before everyone else calls it a trend.
House of Growth®
Products / Creative / MediaDubai—USA
Built for the internet
Products / Creative / MediaDubai—USA
Built for the internet
Weird people.Seriouscommerce.
The unreasonable
commerce club
commerce club
Enter the house↓
Normal is expensive ✦Attention is earned ✦Make strange useful ✦Move the product ✦Normal is expensive ✦Attention is earned ✦Make strange useful ✦Move the product ✦
Not an agency.
Not normal either.
Useful
weirdness
since now
weirdness
since now
Different is only useful when it sells.
HOG is a group of product obsessives, visual troublemakers and performance operators building commerce people cannot scroll past.
Meet the
operating types.
These are not fake employee profiles. They are the four obsessions every person inside HOG is expected to carry.
Archetype 02Make it wanted
The offer mechanic
Takes a product apart and rebuilds the reason people should care.
Archetype 03Prove the idea
The margin keeper
Turns the beautiful idea into a commercial system that survives.
Archetype 04Break the pattern
The attention engineer
Builds the thing people notice, remember and act on.
One team / four instincts / zero departmental excuses
Now building / Portfolio 00
North star / Profit before volume
A loud target.A quiet gate.
HOG does not exist to manage client ad accounts. We are building and operating our own portfolio of commerce brands.
The ambition is the operational capacity to deploy $1M every day. Only spend that clears contribution margin earns its way into that number.
OwnershipOur brands.
Our risk.
Our risk.
AcquisitionGoogle
first.
first.
Scale gateMargin
positive.
positive.
North star$1M
/ day.
/ day.
Our anti-handbook / 001
We make strange useful.
Creative without commerce is decoration. Commerce without creative becomes invisible. HOG lives in the uncomfortable space between them.
If it looks familiar, keep going.
The product is part of the media.
Beautiful work still owes us margin.
Scale only what deserves to exist.
The things
we obsess over.
Offer architecture, stop-power and intent. The three places where ordinary products become hard to ignore.
Turn product
into want.
Wrong angle.Right problem.Look again.
I need this
SearchShoppingDemand GenMeasurement
Be weird enough to see it. Serious enough to ship it.
HOG / House of Growth
Independent e-commerce operating team
Products worth buying. Creative worth noticing. Growth worth keeping.